What does the first of October mean?

Does it mean today? Does it mean the first week? Oh lordy, I sure hope that it means TODAY!! We are expecting new pictures and our poor little refresh button is gonna go on strike if we don't get them soon!! Chant with me:

PIC-TURES! PIC-TURES! PIC-TURES! PIC-TURES!

(Insert Jeopardy music here)